Answer to Question 1
The three faces of change refer to the three different elements of change that are involved in the process of strategic renewal. They include: 1) turnaround this targets the internal resources of the organization and is focused on improving short-term, bottom-line performance; 2) tools and techniques this targets the processes inside the organization and is designed to increase internal efficiencies and 3) transformation this targets employee behaviors and is
intended to enhance human capabilities. The key factor in accomplishing strategic renewal is the extent to which the renewal process succeeds in aligning all of the different factors and elements in the organization with the strategic goals and the external environment. Because of this, the three elements are interrelated and any effective change process must ensure that all three are addressed and coordinated. Any one by itself is likely not to succeed.
Answer to Question 2
It is debatable whether people naturally resist or embrace changing their behaviors. However, people who participate in defining problems and solutions will become committed to the new directions that result from that process. By diagnosing problems, understanding their importance, and being part of the process of formulating solutions, people develop a psychological sense of ownership over the outcome. That ownership creates in employees the heightened motivation to implement change in order to achieve desired goals.
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