Taken together, the key elements of a company's marketing program ...

[Collmarie]

Taken together, the key elements of a company's marketing program are known by which of the following terms?
 
  A) cross-marketing platform
  B) product development approach
  C) market positioning
  D) marketing mix

Question 2

Firms that employ direct marketing methods maintain no retail stores and only use the Internet for business transactions.
 
  Indicate whether the statement is true or false

Question 3

A standardized marketing approach is most likely appropriate in which of the following industries?
 
  A) textbooks
  B) software
  C) food
  D) credit cards

Question 4

Adaptation is most appropriate in countries with which of the following characteristics?
 
  A) unique cultural preferences
  B) specific economic restrictions
  C) stable currency exchange rates
  D) efficient national infrastructures

Question 5

A furniture company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating which of the following?
 
  A) market regulation
  B) local responsiveness
  C) standardization
  D) adaptation

[jharrington11]

Answer to Question 1

Right on time. Thanks a bunch.

Answer to Question 2

Muchas Gracias

Answer to Question 3

Thank you

Answer to Question 4

Posted another one can you check that one too? Thanks.

Answer to Question 5

C

[Collmarie]

YES! Correct, THANKS for helping me on my review

[recede]

Thanks for the timely response, appreciate it