The elements of the marketing mix are combined to A) demonstrate ...

[Diane]

The elements of the marketing mix are combined to
 A) demonstrate the expertise of the marketing staff.
  B) meet product display requirements.
  C) encourage in-house support for marketing.
  D) fulfill trade show and other promotional commitments.
  E) satisfy the target market.

Question 2

The overall value of a brand to an organization-the extra money that consumers will spend to buy that brand-is called _____.
 A) brand extension
  B) brand mix
  C) brand equity
  D) brand segment

[sarajane1989]

Answer to Question 1

E

Answer to Question 2

C

[Diane]

Thanks for the timely response, appreciate it

[FergA]

Gracias!