Author Question: The elements of the marketing mix are combined to A) demonstrate the expertise of the marketing ... (Read 17 times)

Diane · **on:** Jul 14, 2018

The elements of the marketing mix are combined to
A) demonstrate the expertise of the marketing staff.
B) meet product display requirements.
C) encourage in-house support for marketing.
D) fulfill trade show and other promotional commitments.
E) satisfy the target market.

Question 2

The overall value of a brand to an organization-the extra money that consumers will spend to buy that brand-is called _____.
A) brand extension
B) brand mix
C) brand equity
D) brand segment