« previous next »

Author Question: A company that makes its marketing program elements uniform, targeting an entire region with similar ... (Read 79 times)

daltonest1984

  • Hero Member
  • *****
  • Posts: 536
on: Jul 7, 2018
A company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating ________.
 
  A) customization
  B) segmentation
  C) standardization
  D) differentiation

Question 2

Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?
 
  A) product/communications extension
  B) product extension/communications adaptation
  C) product adaptation/communications extension
  D) product/communications adaptation


cpetit11

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

GI endoscopy. (a) Similar to other forms of GI endoscopy, laparoscopy involves the insertion of a sp GI endoscopy. (a) Similar to other forms of GI endoscopy, laparoscopy involves the insertion of a sp
1–12 Elements essential to animal life and health 1–12 Elements essential to animal life and health
Removing the bed from a pickup truck makes gaining access to the fuel pump a lot easier. Removing the bed from a pickup truck makes gaining access to the fuel pump a lot easier.
Apply two-hand petrissage over the entire upper back. Place palms flat on back next to each other. ... Apply two-hand petrissage over the entire upper back. Place palms flat on back next to each other. ...
ELEMENTS OF ARCHITECTURE: Roman Vaulting ELEMENTS OF ARCHITECTURE: Roman Vaulting
The elements with these exceptions are The elements with these exceptions are
Video: Anatomy and Chemical Makeup of a Single Hair (Animation)

For a complete list of videos, visit our video library