« previous next »

Author Question: A company that makes its marketing program elements uniform, targeting an entire region with similar ... (Read 106 times)

daltonest1984

  • Hero Member
  • *****
  • Posts: 536
on: Jul 7, 2018
A company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating ________.
 
  A) customization
  B) segmentation
  C) standardization
  D) differentiation

Question 2

Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?
 
  A) product/communications extension
  B) product extension/communications adaptation
  C) product adaptation/communications extension
  D) product/communications adaptation


cpetit11

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

The stability of carbon bonds makes life possible even in extreme environments The stability of carbon bonds makes life possible even in extreme environments
Apply long effleurage stroke to entire arm, from hand to shoulder. Brush off from shoulder to hand. ... Apply long effleurage stroke to entire arm, from hand to shoulder. Brush off from shoulder to hand. ...
A uniform solid cylinder of radius R and a thin uniform spherical shell of radius R both roll ... A uniform solid cylinder of radius R and a thin uniform spherical shell of radius R both roll ...
Organization of the CCR5 gene in region 3p21.3 Organization of the CCR5 gene in region 3p21.3
Deletion mapping of mutants in the rll region Deletion mapping of mutants in the rll region
Video: Phases of an Action Potential - Resting Potential, Threshold, Rising, Falling, & Recovery Phases

For a complete list of videos, visit our video library