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Author Question: A company that makes its marketing program elements uniform, targeting an entire region with similar ... (Read 109 times)

daltonest1984

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on: Jul 7, 2018
A company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating ________.
 
  A) customization
  B) segmentation
  C) standardization
  D) differentiation

Question 2

Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?
 
  A) product/communications extension
  B) product extension/communications adaptation
  C) product adaptation/communications extension
  D) product/communications adaptation


cpetit11

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Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

B


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