Which of the following is the purpose of a company's value proposition?
A) to exceed customers' expectations
B) to force competitors into a price war
C) to identify consumers for whom the company creates products
D) to explain why a consumer should buy the company's products
Question 2
Tyrone is a production manager at Penderhall Electronics, an MNE with operations in Asia, Europe, and the United States.
Tyrone has very little decision-making authority at Penderhall, since most decisions are made at headquarters and distributed downward. Which structure is most likely used by Penderhall?
A) centralized
B) systematic
C) decentralized
D) multidomestic
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