Which of the following is the purpose of a company's value proposition?
A) to exceed customers' expectations
B) to force competitors into a price war
C) to identify consumers for whom the company creates products
D) to explain why a consumer should buy the company's products
Question 2
Tyrone is a production manager at Penderhall Electronics, an MNE with operations in Asia, Europe, and the United States.
Tyrone has very little decision-making authority at Penderhall, since most decisions are made at headquarters and distributed downward. Which structure is most likely used by Penderhall?
A) centralized
B) systematic
C) decentralized
D) multidomestic
Christian Gladu, The Bungalow Company, The Birch, North Town Woods, Bainbridge
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