« previous next »

Author Question: What is the difference between international licensing and international franchising? What are the ... (Read 133 times)

sammy

  • Hero Member
  • *****
  • Posts: 818
on: Jul 7, 2018
What is the difference between international licensing and international franchising? What are the advantages of each entry mode?
 
  What will be an ideal response?

Question 2

During the interview, Tanya describes her idea of expanding the Ace line into maternity clothes to draw in expecting mothers. Which of the following traits of a visionary leader is Tanya most likely exhibiting?
 
  A) global mindset
  B) commitment to resources
  C) global strategic vision
  D) investment in employees
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
Buy Test-Bank


morrie123456

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jul 7, 2018
Answer to Question 1

International licensing occurs when one firm leases the right to use its intellectual property to another firm. International franchising is an arrangement whereby an independent organization or entrepreneur operates a business under the name of another. Both carry relatively low financial risk and allow the investor to learn more about the sales potential of its products in a new market without significant commitment of financial and managerial resources.

Answer to Question 2

Great help.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Difference between Asian (left) and African (right) elephant ears. Difference between Asian (left) and African (right) elephant ears.
International Performance in Reading, Math, and Science, Eight Grade International Performance in Reading, Math, and Science, Eight Grade
International Television Viewing Rates in Childhood In most developed countries, children watch TV International Television Viewing Rates in Childhood In most developed countries, children watch TV
Eero Saarinen, TWA Terminal, John F. Kennedy International Airport, interior, New York. Eero Saarinen, TWA Terminal, John F. Kennedy International Airport, interior, New York.
States that require licensing or certification. Graphic provided by Associated Bodywork & ... States that require licensing or certification. Graphic provided by Associated Bodywork & ...
An electron is accelerated from rest through a potential difference. After acceleration the ... An electron is accelerated from rest through a potential difference. After acceleration the ...
Video: DNA close up Animation

For a complete list of videos, visit our video library