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Author Question: What is the difference between international licensing and international franchising? What are the ... (Read 126 times)

sammy

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on: Jul 7, 2018
What is the difference between international licensing and international franchising? What are the advantages of each entry mode?
 
  What will be an ideal response?

Question 2

During the interview, Tanya describes her idea of expanding the Ace line into maternity clothes to draw in expecting mothers. Which of the following traits of a visionary leader is Tanya most likely exhibiting?
 
  A) global mindset
  B) commitment to resources
  C) global strategic vision
  D) investment in employees
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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morrie123456

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Reply #1 on: Jul 7, 2018
Answer to Question 1

International licensing occurs when one firm leases the right to use its intellectual property to another firm. International franchising is an arrangement whereby an independent organization or entrepreneur operates a business under the name of another. Both carry relatively low financial risk and allow the investor to learn more about the sales potential of its products in a new market without significant commitment of financial and managerial resources.

Answer to Question 2

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