« previous next »

Author Question: What is the difference between international licensing and international franchising? What are the ... (Read 134 times)

sammy

  • Hero Member
  • *****
  • Posts: 818
on: Jul 7, 2018
What is the difference between international licensing and international franchising? What are the advantages of each entry mode?
 
  What will be an ideal response?

Question 2

During the interview, Tanya describes her idea of expanding the Ace line into maternity clothes to draw in expecting mothers. Which of the following traits of a visionary leader is Tanya most likely exhibiting?
 
  A) global mindset
  B) commitment to resources
  C) global strategic vision
  D) investment in employees
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
Buy Test-Bank


morrie123456

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jul 7, 2018
Answer to Question 1

International licensing occurs when one firm leases the right to use its intellectual property to another firm. International franchising is an arrangement whereby an independent organization or entrepreneur operates a business under the name of another. Both carry relatively low financial risk and allow the investor to learn more about the sales potential of its products in a new market without significant commitment of financial and managerial resources.

Answer to Question 2

Great help.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Flower part number is a characteristic difference between monocots and eudicots Flower part number is a characteristic difference between monocots and eudicots
Region’s Culture in International Context Region’s Culture in International Context
Region’s Culture in International Context Region’s Culture in International Context
Difference spectra of mitochondria Difference spectra of mitochondria
Climate change by international treaty Climate change by international treaty
Resting Membrane Potential: Voltage Difference Resting Membrane Potential: Voltage Difference
Video: Bone Growth and Remodeling

For a complete list of videos, visit our video library