Author Question: What is the most likely reason that sales to a mass market would be necessary for a company selling ... (Read 72 times)

notis · **on:** Jul 7, 2018

What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

A) gaining economies in production and distribution
B) earning initial sales in emerging economies
C) eliminating excess domestic capacity
D) gaining brand recognition

Question 2

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.

A) encounter a similar percentage of the population in each country within that segment
B) find that a niche market in one country may be a mass market in another
C) find that the market in each country is so dispersed that distribution is difficult
D) be aiming at a mass market in each country

Carissamariew · **Reply #1 on:** Jul 7, 2018

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