A company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating ________.
A) customization
B) segmentation
C) standardization
D) differentiation
Question 2
Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?
A) product/communications extension
B) product extension/communications adaptation
C) product adaptation/communications extension
D) product/communications adaptation
Mendel's breeding program that produced a 9 : 3 : 3 : 1 ratio
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