« previous next »

Author Question: A company that makes its marketing program elements uniform, targeting an entire region with similar ... (Read 113 times)

daltonest1984

  • Hero Member
  • *****
  • Posts: 536
on: Jul 7, 2018
A company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating ________.
 
  A) customization
  B) segmentation
  C) standardization
  D) differentiation

Question 2

Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?
 
  A) product/communications extension
  B) product extension/communications adaptation
  C) product adaptation/communications extension
  D) product/communications adaptation


cpetit11

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

(a) Homologous traits are similar due to shared ancestry. (b) Analogous traits (bats’, birds’, and f (a) Homologous traits are similar due to shared ancestry. (b) Analogous traits (bats’, birds’, and f
Example of an employee setup screen in a computerized payroll program. Example of an employee setup screen in a computerized payroll program.
Effleurage to the entire area with moderate pressure as a finishing technique. Apply effleurage ... Effleurage to the entire area with moderate pressure as a finishing technique. Apply effleurage ...
Gluteal muscles of the hip region. Gluteal muscles of the hip region.
Helgeson Company has identified the following items for possible inclusion when taking a ... Helgeson Company has identified the following items for possible inclusion when taking a ...
Major bone (tan) and cartilage (light blue) elements of the human skeleton. Inset shows regions of v Major bone (tan) and cartilage (light blue) elements of the human skeleton. Inset shows regions of v
Video: Osmosis - water transport

For a complete list of videos, visit our video library