What has changed in online marketing since 2007? What will be ...

[jace]

What has changed in online marketing since 2007?
 
  What will be an ideal response?

Question 2

Over 80 of Facebook's ad revenue is generated by its mobile audience.
 
  Indicate whether the statement is true or false

[lou]

Answer to Question 1

Since 2007, Facebook and other social networking sites have grown rapidly, smartphones have taken the market by storm, and local marketing has dramatically increased. Prior to 2007, online marketing consisted of creating a corporate website, buying display ads on Yahoo and purchasing AdWords on Google, and sending e-mail. The display ad was the most prevalent form of online advertising. Eyeballs were the primary measure of a site's success, and impressions were the measure of an advertising campaign's success. Today, marketing is based on businesses marketing themselves as partners in multiple online conversations with customers and critics. Marketing requires firms to locate and participate in conversations happening on social media. Businesses can no longer tightly control their brand messaging. In addition, in 2007, mobile marketing was in its infancy, but now the amount spent on mobile marketing has overtaken the amount spent on desktop/laptop marketing.

Answer to Question 2

TRUE