Author Question: How has e-commerce changed the marketing of goods? What will be an ideal ... (Read 23 times)

ssal · **on:** Jul 7, 2018

How has e-commerce changed the marketing of goods?

What will be an ideal response?

Question 2

Which of the following is an example of social e-commerce?

A) Amazon
B) eBay
C) Wikipedia
D) Facebook

bigsis44 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

E-commerce has greatly changed the marketing of goods. Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process. Marketers viewed consumers as passive targets of advertising campaigns. E-commerce has brought many new possibilities for marketing. The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies such as radio, television, or magazines. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases. In addition, considerable information about the consumer can be gathered from the website the consumer visits. With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stored and used by online merchants. The result is a level of personalization and customization unthinkable with earlier commerce technologies.

Answer to Question 2

D