Answer to Question 1
E-commerce has greatly changed the marketing of goods. Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process. Marketers viewed consumers as passive targets of advertising campaigns. E-commerce has brought many new possibilities for marketing. The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies such as radio, television, or magazines. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases. In addition, considerable information about the consumer can be gathered from the website the consumer visits. With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stored and used by online merchants. The result is a level of personalization and customization unthinkable with earlier commerce technologies.
Answer to Question 2
D
Modern primate study sometimes involves high-tech methods. This golden lion tamarin is having a batt
The Number of Children Americans Think Are Ideal
Shippers Declaration for Dangerous Goods
Ecosystem goods and services and monetary values
Marketing Management (13th Edition)
If CP for an ideal gas is 35.4 J/molK, which of the following is CV for this gas?