Author Question: Increased customer reach of the new Web-based system will result in at least a modest increase in ... (Read 16 times)

luvbio · **on:** Jul 7, 2018

Increased customer reach of the new Web-based system will result in at least a modest increase in sales. This statement represents a(n) ________ for the company.

A) recurring cost
B) intangible cost
C) tangible benefit
D) non-recurring cost
E) intangible benefit

Question 2

The term ________ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person-to-person communication.

A) viral marketing
B) e-business
C) stealth market
D) affiliate business
E) blog marketing