Author Question: Explain briefly how organizations view a social media information system (SMIS). What will be an ... (Read 59 times)

kaid0807 · **on:** Jul 7, 2018

Explain briefly how organizations view a social media information system (SMIS).

What will be an ideal response?

Question 2

Capital is defined as the investment of resources for future profit.

Indicate whether the statement is true or false

rosiehomeworddo · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Many companies are still unsure how to use social media (SM). Organizations know SM is popular and can be strategically beneficial, but they're not quite sure how to use it in a way that facilitates their existing competitive strategy. Competitive strategies can focus on being the cost leader or on differentiating one's products from one's competition. An organization can then employ this strategy across an entire industry, or it can focus on a particular segment within that industry. Depending on an organization's strategy, it will use different SM platforms in different ways. The key is the premeditated alignment of the social media information system (SMIS) with the organization's chosen strategy.

Answer to Question 2

TRUE