Answer to Question 1
Social media (SM) users employ browsers and client applications to communicate with
other users, send and receive content, and add and remove connections to communities and other
users. These include desktop and mobile applications for a variety of platforms, including iOS,
Android, and Windows.
SM application providers develop and operate their own custom, proprietary, social networking
application software. Supporting such custom software is expensive over the long term, but SM
application vendors must do so because the features and functions of their applications are
fundamental to their competitive strategy.
Answer to Question 2
Firmware is computer software that is installed into devices such as printers, print
servers, and various types of communication devices. The computer software is coded just like
other software, but it is installed into special, read-only memory in the printer or other device. In
this way, the program becomes part of the device's memory; it is as if the program's logic is
designed into the device's circuitry. Users do not need to load firmware into the device's
memory. Firmware can be changed or upgraded, but this is normally a task for IS professionals.
The task is easy, but it requires knowledge of special programs and techniques that most business
users choose not to learn.
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