Author Question: Marketing promotion informs potential customers of the existence and availability of products and ... (Read 83 times)

anshika · **on:** Jul 8, 2018

Marketing promotion informs potential customers of the existence and availability of products and services.

Because consumers have become more knowledgeable about health care, hospitals have had to become very creative in their marketing promotions. Hospitals understand that marketing promotion leads to:
a. Reutilization of services
b. Underutilization of services
c. Narrowing of services to a select group
d. High bidding to get the business

Question 2

The nurse manager resigned from an organization that had formal channels of communication to begin working at an organization with a flat structure. The nurse manager can expect to find which of the following?

a. Division of labor with simplification of work
b. Delimitation of responsibilities
c. Performance of multiple work tasks
d. Focus on product centricity

xiazhe · **Reply #1 on:** Jul 8, 2018

Answer to Question 1

ANS: A
Marketing promotion leads to awareness, understanding, interest, decision, utilization, satisfaction, reutilization, and recommendations.

Answer to Question 2

ANS: C
Absence of boundaries empowers employees, and enrichment of work through performance of multiple tasks can increase creativity in complex, flat organizations.