Key marketing principles that apply to social marketing in health ...

[bio_gurl]

Key marketing principles that apply to social marketing in health include all of the following EXCEPT
 
  A) offer a benefit that the consumer values.
  B) offer the product at upper end prices to make it more desirable.
  C) continually focus on consumer wants.
  D) promote the product in a consumer-attracting way.

Question 2

List the items that are found in the direct and indirect cost
 
  What will be an ideal response?

[Missbam101]

Answer to Question 1

B

Answer to Question 2

Direct Cost
Personnel, Supplies, Meeting Cost, Equipment, Travel, Advertising
Indirect Cost
Rent, Insurance, Telephone, Utilities