Answer to Question 1
(any three of the following):
Allow for ample white space
Indent the response options from the question stem
Bold the question stem
Indicate skip patterns
List all questions and response options vertically, from top to bottom
Group related questions together.
Answer to Question 2
Cover page
Survey title
Purpose statement
Statement about confidentiality of answers
Instructions for how respondents should fill out the survey
Instructions for what respondents are to do with the survey once they are completed