Author Question: If Unilever wants to introduce a new flavor of ice cream, it would likely do so using its Breyer's ... (Read 78 times)

saraeharris · **on:** Jul 14, 2018

If Unilever wants to introduce a new flavor of ice cream, it would likely do so using its Breyer's brand of ice cream instead of creating a new brand. This is an example of which benefit of product lines?
A) Increased profits
B) More effective management
C) Clarity for consumers
D) Simplify branding
E) Challenging competitors

Question 2

Lilly and Hal are opening a landscape company. Although they will each own 50 of the business, Lilly will be doing more work. The plan is to give her 60 of the profits and give Hal the remaining 40. This relates to which key consideration for choosing ownership structure?
A) Taxation and division of profits
B) Legal and financial liability
C) Ease of start-up and administration
D) Business control and transfer of ownership
E) Riskiness of industry