In 2008 KFC, famous for fried chicken, introduced grilled chicken in an effort to offer healthier menu options. This product mix change can be attributed to:
A) more effective brand management.
B) the stage of the product life cycle.
C) simplifying the product mix.
D) challenges from competitors.
E) changes in customer preferences.
Question 2
A voluntary association of two or more people acting as co-owners of a business is known as a:
A) partnership.
B) corporation.
C) sole proprietorship.
D) conglomerate.
E) syndicate.
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