Unilever used eye tracking marketing research to determine what draws a consumer to product packaging. As a result of their research, Unilever added the color yellow to laundry detergent packaging to grab and hold consumers' attention. This is an example of what step in the market research process?
A) Defining the research goal
B) Making marketing decisions
C) Interpreting information
D) Gathering information
E) Planning the research
Question 2
Which of the following is the final step in new product development process?
A) Product analysis
B) Commercialization
C) Development and testing
D) Idea generation
E) Prototyping
New Research on the Effects of Traumatic Brain Injury (TBI)
Evaluation measures to determine the success of goals
Research Methods: Advantages and Limitations
To find the derivative use product rule
To find the derivative use product rule
Operations Research