Author Question: The elements of the marketing mix are: A) product, price, profit, and promotion. B) products, ... (Read 60 times)

Collmarie · **on:** Jul 14, 2018

The elements of the marketing mix are:
A) product, price, profit, and promotion.
B) products, services, pricing, and placement.
C) product, buyers, sellers, and price.
D) product, price, distribution, and promotion.
E) product, markets, buyers, and sellers.

Question 2

Executives at a large grocery retailer are evaluating their financial results for the latest quarter. They have noticed a few key issues damaging profits, including big cost increases from their suppliers, increased cost of regulation, and taxes in a few of the key cities where they operate stores, and increased competition. As a result, the company decides to close its 10 largest stores and concentrate on smaller suburban and rural markets where price competition isn't as fierce.

How will this decision likely affect company employees in cities where stores are closing?
A) More product choices
B) Lower prices
C) Higher profits
D) Increased pay
E) Loss of jobs