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Author Question: When Pepsi decides to develop a new product, it creates the product itself, determines the price the ... (Read 60 times)

jjjetplane

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on: Jul 14, 2018
When Pepsi decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Pepsi has created a(n)
 A) marketing strategy.
  B) consumer market.
  C) undifferentiated approach.
  D) market segmentation.
  E) marketing mix.

Question 2

Which of the following can happen when a company launches a new product that is lower in price than the current products of the company?
 A) Cannibalization
  B) Market penetration
  C) Augmentation
  D) Market segmentation


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ASDFGJLO

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Reply #1 on: Jul 14, 2018
Answer to Question 1

E

Answer to Question 2

A


jjjetplane

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Reply 2 on: Jul 14, 2018
Thanks for the timely response, appreciate it

amcvicar

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Reply 3 on: Yesterday
:D TYSM

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