Author Question: When Pepsi decides to develop a new product, it creates the product itself, determines the price the ... (Read 59 times)

jjjetplane · **on:** Jul 14, 2018

When Pepsi decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Pepsi has created a(n)
A) marketing strategy.
B) consumer market.
C) undifferentiated approach.
D) market segmentation.
E) marketing mix.

Question 2

Which of the following can happen when a company launches a new product that is lower in price than the current products of the company?
A) Cannibalization
B) Market penetration
C) Augmentation
D) Market segmentation