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Author Question: General Motors uses multiple marketing mixes for its various divisions and focuses these marketing ... (Read 58 times)

Wadzanai

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General Motors uses multiple marketing mixes for its various divisions and focuses these marketing mixes on various segments of the automobile-purchasing market. General Motors uses
 A) concentrated market segmentation.
  B) an undifferentiated approach.
  C) differentiated market segmentation.
  D) segmentation by function.
  E) mixed market segmentation.

Question 2

Marketing of raw materials, one of the business product categories, primarily emphasizes:
 A) price and service.
  B) quantity and brand.
  C) customization.
  D) product differentiation.



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Kdiggy

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Answer to Question 1

C

Answer to Question 2

A




Wadzanai

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Reply 2 on: Jul 14, 2018
YES! Correct, THANKS for helping me on my review


CAPTAINAMERICA

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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