Author Question: General Motors uses multiple marketing mixes for its various divisions and focuses these marketing ... (Read 27 times)

Wadzanai · **on:** Jul 14, 2018

General Motors uses multiple marketing mixes for its various divisions and focuses these marketing mixes on various segments of the automobile-purchasing market. General Motors uses
A) concentrated market segmentation.
B) an undifferentiated approach.
C) differentiated market segmentation.
D) segmentation by function.
E) mixed market segmentation.

Question 2

Marketing of raw materials, one of the business product categories, primarily emphasizes:
A) price and service.
B) quantity and brand.
C) customization.
D) product differentiation.