General Motors uses multiple marketing mixes for its various ...

[Wadzanai]

General Motors uses multiple marketing mixes for its various divisions and focuses these marketing mixes on various segments of the automobile-purchasing market. General Motors uses
 A) concentrated market segmentation.
  B) an undifferentiated approach.
  C) differentiated market segmentation.
  D) segmentation by function.
  E) mixed market segmentation.

Question 2

Marketing of raw materials, one of the business product categories, primarily emphasizes:
 A) price and service.
  B) quantity and brand.
  C) customization.
  D) product differentiation.

[Kdiggy]

Answer to Question 1

C

Answer to Question 2

A

[Wadzanai]

TYSM

[olderstudent]

Gracias!