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Author Question: General Motors uses multiple marketing mixes for its various divisions and focuses these marketing ... (Read 33 times)

Wadzanai

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on: Jul 14, 2018
General Motors uses multiple marketing mixes for its various divisions and focuses these marketing mixes on various segments of the automobile-purchasing market. General Motors uses
 A) concentrated market segmentation.
  B) an undifferentiated approach.
  C) differentiated market segmentation.
  D) segmentation by function.
  E) mixed market segmentation.

Question 2

Marketing of raw materials, one of the business product categories, primarily emphasizes:
 A) price and service.
  B) quantity and brand.
  C) customization.
  D) product differentiation.


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Kdiggy

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Reply #1 on: Jul 14, 2018
Answer to Question 1

C

Answer to Question 2

A


Wadzanai

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Reply 2 on: Jul 14, 2018
Excellent

JCABRERA33

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Reply 3 on: Yesterday
:D TYSM

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