To implement the marketing concept, a firm must first A) mobilize ...

[folubunmi]

To implement the marketing concept, a firm must first
 A) mobilize its marketing resources.
  B) promote the product.
  C) obtain information about its customers' needs.
  D) develop the product.
  E) determine if customers want the firm to practice the marketing concept.

Question 2

Customer relationship management (CRM) works best when marketers combine marketing communication with _________.
  A. mass customization
 
  B. psychographic market segmentation
 
  C. one-on-one personalization
 
  D. business-to-consumer marketing
 Fill in the blank(s) with correct word

[Tonyam972]

Answer to Question 1

C

Answer to Question 2

one-on-one personalization

[folubunmi]

Excellent

[juliaf]

Gracias!