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Author Question: To implement the marketing concept, a firm must first A) mobilize its marketing resources. B) ... (Read 117 times)

folubunmi

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on: Jul 14, 2018
To implement the marketing concept, a firm must first
 A) mobilize its marketing resources.
  B) promote the product.
  C) obtain information about its customers' needs.
  D) develop the product.
  E) determine if customers want the firm to practice the marketing concept.

Question 2

Customer relationship management (CRM) works best when marketers combine marketing communication with _________.
  A. mass customization
 
  B. psychographic market segmentation
 
  C. one-on-one personalization
 
  D. business-to-consumer marketing
 Fill in the blank(s) with correct word


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Tonyam972

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Reply #1 on: Jul 14, 2018
Answer to Question 1

C

Answer to Question 2

one-on-one personalization


folubunmi

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Reply 2 on: Jul 14, 2018
Great answer, keep it coming :)

amandalm

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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