Author Question: Maria has been asked by top management to develop financial ____ that the company will achieve over ... (Read 48 times)

K@ · **on:** Jul 14, 2018

Maria has been asked by top management to develop financial ____ that the company will achieve over the next one- to ten-year period.
A) strategies
B) directives
C) plans
D) objectives
E) goals

Question 2

Identify and describe the four major types of utility. Which one is influenced indirectly by marketing efforts?

af · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

E

Answer to Question 2

Form utility is created by converting production inputs into finished products. Place utility is created by making a product available at a location desired by customers. Time utility is created by making a product available when customers wish to purchase it. Possession utility is created by transferring title, or ownership, of a product to a buyer. Marketing efforts may influence form utility indirectly because the data gathered as part of marketing research are frequently used to determine the size, shape, and features of a product.