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Author Question: Maria has been asked by top management to develop financial ____ that the company will achieve over ... (Read 44 times)

K@

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on: Jul 14, 2018
Maria has been asked by top management to develop financial ____ that the company will achieve over the next one- to ten-year period.
 A) strategies
  B) directives
  C) plans
  D) objectives
  E) goals

Question 2

Identify and describe the four major types of utility. Which one is influenced indirectly by marketing efforts?


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af

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Reply #1 on: Jul 14, 2018
Answer to Question 1

E

Answer to Question 2

Form utility is created by converting production inputs into finished products. Place utility is created by making a product available at a location desired by customers. Time utility is created by making a product available when customers wish to purchase it. Possession utility is created by transferring title, or ownership, of a product to a buyer. Marketing efforts may influence form utility indirectly because the data gathered as part of marketing research are frequently used to determine the size, shape, and features of a product.


K@

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Reply 2 on: Jul 14, 2018
Great answer, keep it coming :)

mammy1697

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Reply 3 on: Yesterday
:D TYSM

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