Maria has been asked by top management to develop financial ____ ...

[K@]

Maria has been asked by top management to develop financial ____ that the company will achieve over the next one- to ten-year period.
 A) strategies
  B) directives
  C) plans
  D) objectives
  E) goals

Question 2

Identify and describe the four major types of utility. Which one is influenced indirectly by marketing efforts?

[af]

Answer to Question 1

E

Answer to Question 2

Form utility is created by converting production inputs into finished products. Place utility is created by making a product available at a location desired by customers. Time utility is created by making a product available when customers wish to purchase it. Possession utility is created by transferring title, or ownership, of a product to a buyer. Marketing efforts may influence form utility indirectly because the data gathered as part of marketing research are frequently used to determine the size, shape, and features of a product.

[K@]

Thanks for the timely response, appreciate it

[dantucker]

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