Primary-demand advertising is: A) promotion of specific brands of ...

[shenderson6]

Primary-demand advertising is:
 A) promotion of specific brands of goods or services.
  B) image-building advertising.
  C) advertising aimed at stimulating demand for an entire industry.
  D) product-related advertising aimed at a company's primary target market.
  E) aimed mainly at children who are in primary school.

Question 2

Like many firms in the electronics industry, Godin Manufacturing experiences ups and downs in the demand for its high-tech products. To increase capacity during high-demand periods, management would do all of the following except
 A) change from one shift to two shifts a day.
  B) lower the prices that customers pay.
  C) open a new plant.
  D) approve overtime for existing employees.
  E) subcontract a portion of the work to other producers.

[janeli1]

Answer to Question 1

C

Answer to Question 2

B

[shenderson6]

Gracias!

[ghepp]

TYSM