Author Question: Primary-demand advertising is: A) promotion of specific brands of goods or services. B) ... (Read 154 times)

shenderson6 · **on:** Jul 14, 2018

Primary-demand advertising is:
A) promotion of specific brands of goods or services.
B) image-building advertising.
C) advertising aimed at stimulating demand for an entire industry.
D) product-related advertising aimed at a company's primary target market.
E) aimed mainly at children who are in primary school.

Question 2

Like many firms in the electronics industry, Godin Manufacturing experiences ups and downs in the demand for its high-tech products. To increase capacity during high-demand periods, management would do all of the following except
A) change from one shift to two shifts a day.
B) lower the prices that customers pay.
C) open a new plant.
D) approve overtime for existing employees.
E) subcontract a portion of the work to other producers.