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Author Question: The president of your small company wants to better understand the basis on which you select your ... (Read 44 times)

MGLQZ

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The president of your small company wants to better understand the basis on which you select your promotion mix. You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:
 A) organizational promotional resources.
  B) nature of the target market.
  C) characteristics of the product.
  D) personal preferences of the marketers.
  E) feasibility of various promotion methods.

Question 2

Generally, a planning horizon lasts for one
 A) week.
  B) month.
  C) quarter.
  D) year.
  E) decade.



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mrphibs

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Answer to Question 1

D

Answer to Question 2

D




MGLQZ

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Reply 2 on: Jul 14, 2018
YES! Correct, THANKS for helping me on my review


scottmt

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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