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Author Question: How does immediate-response advertising differ from reminder ... (Read 46 times)

segrsyd

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How does immediate-response advertising differ from reminder advertising?

Question 2

Greg is in charge of making sure the raw steel brought into his company's factory is turned into high-quality bearings for sale to customers. Greg is a(n) ____ manager.
 A) marketing
  B) operations
  C) productivity
  D) middle
  E) finance



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xMRAZ

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Answer to Question 1

Immediate-response advertising is selective-demand advertising that aims at persuading consumers to make purchases within a short time. Reminder advertising is also selective advertising but with the intent to keep a firm's name or product in front of the public.

Answer to Question 2

B



segrsyd

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xMRAZ

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