What is the role of promotion in the marketing ...

[luminitza]

What is the role of promotion in the marketing mix?

Question 2

ABC Company
 
  ABC Company is dedicated to operations control. It holds its suppliers to the highest standards, believing there is one best way to complete their tasks. ABC has even gone so far as to incorporate the Malcolm Baldrige National Quality Award criteria into its business. Following these criteria has allowed the company to grow from a small business to a large corporation. ABC plans on going international in the next couple of years to broaden its scope.
 
  ABC has kept up with new technologies. In fact, it has incorporated a new computer system that helps with the development of the company's products. This system has improved ABC's production dramatically. Now, ABC will be able to sell its products at a lower cost. The ABC management is dedicated to total quality management and will do whatever is necessary to maintain quality now and for the future.
 
  Refer to ABC Company. Based on the information provided, what type of computer system is ABC Company using?
 A) PERT
  B) Continuous
  C) CAD
  D) CID
  E) CPM

[mariahkathleeen]

Answer to Question 1

The role of promotion is to facilitate exchanges directly or indirectly by informing individuals, groups, or organizations and influencing them to accept a firm's products or to have more positive feelings about the firm. The broader role of promotion is to maintain positive relationships between a company and various groups in the marketing environment.

Answer to Question 2

C