Click It, Inc
Travis is a salesperson for Click It, Inc Click It does not sell products with its own brand name. Instead, its products are created for different retail stores and carry the store brand. Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
Refer to Click It, Inc The multiple-unit pricing strategy suggested by Travis is a(n) ____ strategy.
A) new product
B) psychological
C) equilibrium
D) promotional
E) place
Question 2
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