Author Question: Pay-per-click, PPC, advertising is sometimes referred to as Cost-per-Click, CPC advertising. a. True ... (Read 120 times)

nummyann · **on:** Jun 28, 2018

Pay-per-click, PPC, advertising is sometimes referred to as Cost-per-Click, CPC advertising.
a. True
b. False
Indicate whether the statement is true or false

Question 2

General Mills is introducing a new line of barbecue sauce, and grocery retailers are requiring that General Mills pay them a per-store fee for their willingness to handle the new product. This fee is known as a ____ fee.
a. placing
b. purchasing
c. selling
d. slotting
e. security