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Author Question: IT technicians monitor performance by studying metrics on: a. click-throughs from advertising ... (Read 94 times)

oliviahorn72

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on: Jun 28, 2018
IT technicians monitor performance by studying metrics on:
 a. click-throughs from advertising campaigns.
  b. the ability of users to perform desired tasks.
  c. the performance of each file on a web page.
  d. All of these are correct.

Question 2

Which of the following is a key strategic difference between the Valid Metrics Framework and traditional purchase behavior models?
 a. The endpoint of VMF is that the customer will make a purchase.
  b. The endpoint of VMF is advocacy  the likelihood that a person will recommend the brand  rather than purchase.
  c. In the VMF, engagement is defined as the number of likes a marketing campaign receives on Instagram or Facebook.
  d. None of these is correct.


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kaylee05

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


oliviahorn72

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Reply #2 on: Jun 28, 2018
Correct answers!


kaylee05

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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