This topic contains a solution. Click here to go to the answer

Author Question: The performance of a pay-per-click advertising model can be assessed by ________, which reflects the ... (Read 52 times)

evelyn o bentley

  • Hero Member
  • *****
  • Posts: 564
The performance of a pay-per-click advertising model can be assessed by ________, which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.
 
  A) click fraud rate
  B) contextual search rate
  C) pop-up rate
  D) click-through rate
  E) conversion rate

Question 2

WorldTravel (www.worldtravel.com) is a travel Web site that provides detailed information about the different places that tourists can visit across the globe. Additionally, it also helps visitors to book tickets and hotels in these destinations.
 
  Which of the following, if true, would most assure the customers of their online privacy?A) When collecting personal information, WorldTravel explicitly states the purpose of the information and that it will not be used for anything else.
  B) WorldTravel informs its members that it is following the best practices in the industry.
  C) When collecting personal information, WorldTravel explicitly tells all of its customers that the information collected will be protected by a third party who specializes in this domain.
  D) WorldTravel decides not to send any spam mails to any of its members.
  E) When collecting personal information, WorldTravel explicitly tells all of its customers that the information collected is protected under the Electronic Communications Privacy Act.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

rnehls

  • Sr. Member
  • ****
  • Posts: 313
Answer to Question 1

E

Answer to Question 2

A




evelyn o bentley

  • Member
  • Posts: 564
Reply 2 on: Jul 7, 2018
Thanks for the timely response, appreciate it


JCABRERA33

  • Member
  • Posts: 344
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

For a complete list of videos, visit our video library