Jerry is beginning a marketing research project. One of the six ...

[jace]

Jerry is beginning a marketing research project. One of the six steps of marketing research is to
 A) define the problem.
  B) engage a marketing research firm.
  C) open a business.
  D) survey the sales force.

Question 2

Managers should avoid satisficing in the ____ stage of the managerial decision-making process.
 A) selecting an alternative
  B) identifying the problem or opportunity
  C) implementing and evaluating the solution
  D) satisfying the customer
  E) generating alternatives

[Pariscourtney]

Answer to Question 1

A

Answer to Question 2

A