« previous next »

Author Question: Suppose that you are an advertiser, and a television station has told you that you can select the TV ... (Read 19 times)

809779

  • Hero Member
  • *****
  • Posts: 579
on: Jun 20, 2018
Suppose that you are an advertiser, and a television station has told you that you can select the TV program in which you want your advertisement to appear. According to the research on long-term memory, you want your ad to appear in a program that is
 
  a. emotionally neutral.
  b. mildly unpleasant.
  c. a violent cartoon show.
  d. a violent news program.

Question 2

Which of the following students provides the best summary of the research on the relationship between encoding and retrieval?
 
  a. Chad: Performance at retrieval is consistently best for those items that were encoded with deep levels of processing.
  b. Juan: When retrieval emphasizes shallow processing, then shallow processing is more effective at the time of encoding.
  c. Silvia: The research on source monitoring casts doubt on the relationship between encoding and retrieval.
  d. Saundra: For visual stimuli, encoding and retrieval are closely correlated; for auditory stimuli, they are not.


choc0chan

  • Sr. Member
  • ****
  • Posts: 362
Reply #1 on: Jun 20, 2018
Answer to Question 1

Ans: a

Answer to Question 2

Ans: b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Space Station Space Station
The New Solar Power Station Near Seville, Spain The New Solar Power Station Near Seville, Spain
A commercial eyewash station. In a medical office, the eyewash station is likely to be attached to a A commercial eyewash station. In a medical office, the eyewash station is likely to be attached to a
To help make good electrical contact with the terminals without doing any harm, select the ... To help make good electrical contact with the terminals without doing any harm, select the ...
A bus starts from restat a station and accelerates at a rate of 2 m/s^2 for 15 seconds. It then runs A bus starts from restat a station and accelerates at a rate of 2 m/s^2 for 15 seconds. It then runs
International space station International space station
Video: Glycolysis Animation

For a complete list of videos, visit our video library