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Author Question: Market research indicates that customers in an employee cafeteria want more vegetarian items. Menu ... (Read 123 times)

yoroshambo

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on: Aug 2, 2018
Market research indicates that customers in an employee cafeteria want more vegetarian items. Menu items are added but do not sell well. The manager of the cafeteria should:
 
  a. discontinue the vegetarian product line
  b. reduce the price of the vegetarian items
  c. collect feedback from customers to determine why the items are not selling
  d. hire a marketing firm to conduct additional research

Question 2

The point at which a customer chooses one foodservice operation over another is the result of the operation creating a competitive edge. This is referred to as the point of:
 
  a. sale
  b. difference
  c. service
  d. competition


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morganmarie791

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Reply #1 on: Aug 2, 2018
Answer to Question 1

C

Answer to Question 2

B


yoroshambo

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Reply #2 on: Aug 2, 2018
Both answers were spot on, thank you once again


morganmarie791

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Reply #3 on: Aug 2, 2018
Great! Please up vote :D


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