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Author Question: Market research indicates that customers in an employee cafeteria want more vegetarian items. Menu ... (Read 132 times)

yoroshambo

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Market research indicates that customers in an employee cafeteria want more vegetarian items. Menu items are added but do not sell well. The manager of the cafeteria should:
 
  a. discontinue the vegetarian product line
  b. reduce the price of the vegetarian items
  c. collect feedback from customers to determine why the items are not selling
  d. hire a marketing firm to conduct additional research

Question 2

The point at which a customer chooses one foodservice operation over another is the result of the operation creating a competitive edge. This is referred to as the point of:
 
  a. sale
  b. difference
  c. service
  d. competition



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morganmarie791

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Answer to Question 1

C

Answer to Question 2

B



yoroshambo

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Both answers were spot on, thank you once again




 

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