This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What three items does Robert Reid's definition of marketing include? What will be an ideal ... (Read 60 times)

Yolanda

  • Hero Member
  • *****
  • Posts: 757
on: Aug 10, 2018
What three items does Robert Reid's definition of marketing include?
 
  What will be an ideal response?

Question 2

Which of the following is NOT true regarding the Kasavana& Smith model?
 
  a. MEM has two main components
  b. Puzzles are high CM items
  c. Plowhorses are low popularity items
  d. High popularity and high CM make an item a Star
  e. They developed it because the Miller model does not take into account items' profitability


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tennis14576

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Aug 10, 2018
Answer to Question 1

Answers should include the following:
-Determining the needs and wants of consumers.
-Creating the mix of products and services that will satisfy these needs and wants.
-Promoting and selling the product-service mix to generate a level of income satisfactory to the management and stockholders of the organization.

Answer to Question 2

C


Yolanda

  • Hero Member
  • *****
  • Posts: 757
Reply #2 on: Aug 10, 2018
Thank you!


tennis14576

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Aug 10, 2018
Always glad to help...


« previous next »
 

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Robert Ridgway Robert Ridgway
Robert K. Merton (1910–2003), who spent most of his academic career at Columbia University, was a ... Robert K. Merton (1910–2003), who spent most of his academic career at Columbia University, was a ...
Robert Mapplethorpe, Lisa Lyon. Robert Mapplethorpe, Lisa Lyon.
Robert Smithson, Spiral Jetty, Great Salt Lake, Utah. Robert Smithson, Spiral Jetty, Great Salt Lake, Utah.
The tools and equipment needed to perform a compression test include a compression gauge, an air ... The tools and equipment needed to perform a compression test include a compression gauge, an air ...
For the circuit in Figure 1, assume ideal diodes. The peak inverse voltage is approximately For the circuit in Figure 1, assume ideal diodes. The peak inverse voltage is approximately
Video: Bone processes - resorption and deposition, remodeling and response to stress in adult bones

For a complete list of videos, visit our video library