What three items does Robert Reid's definition of marketing ...

[Yolanda]

What three items does Robert Reid's definition of marketing include?
 
  What will be an ideal response?

Question 2

Which of the following is NOT true regarding the Kasavana& Smith model?
 
  a. MEM has two main components
  b. Puzzles are high CM items
  c. Plowhorses are low popularity items
  d. High popularity and high CM make an item a Star
  e. They developed it because the Miller model does not take into account items' profitability

[tennis14576]

Answer to Question 1

Answers should include the following:
-Determining the needs and wants of consumers.
-Creating the mix of products and services that will satisfy these needs and wants.
-Promoting and selling the product-service mix to generate a level of income satisfactory to the management and stockholders of the organization.

Answer to Question 2

C

[Yolanda]

Thank you!

[tennis14576]

Always glad to help...